EXPERT INSIGHTS CAN ONLY COME FROM
Experience
Magellan Strategy Group is proud to assist a growing list of customers in numerous industries around the globe, including destinations, attractions, and activities, and other hospitality-related organizations.
We Love Big Numbers and We Cannot Lie
Magellan always tries to pair in-depth analytical tools with effective strategic recommendations. This insight into the market means you’re not drowning in data while starved for information.
WE DEVELOP SOLUTIONS THAT GENERATE
Meaningful Results
Explore our recent blog articles to learn more about how we do it.
Here we go again…the new travel planning confusion
Deja vu.
In May 2020, I wrote about the patchwork quilt of mandates and regulations facing travelers going into the summer season. Sadly, we’re stitching together another new and confusing quilt for travelers to navigate. And even though we should be experienced at this by now, we’re again struggling with clear and consistent communications.
How “chainy” is your community?
The term “Generica” dates back at least 19 years and is widely attributed to Barry Pitegoff, vice president of research for Visit Florida in the early 2000s. It’s been a staple of tourism marketing discussions ever since. As noted then by Pitegoff, “The strategic marketing implication is that if everyplace looks the same, why go anywhere?”
Tourism will help save American retail, the oft-overlooked economic engine of the sector
We’ve known for years that shopping is one of the leading destination activities for leisure travelers. No, it’s not usually a motivator of destination selection, but the siren call of tourism-driven shopping has always been a major economic stimulant of a local economy.